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Know If a Deal Is Profitable Before You Commit a Single Dollar

The exact spreadsheet and analysis process I use on every flip, now yours for free. Watch me walk through a real deal, plug in the numbers, and show you how to calculate your ROI in minutes.

Get My Free ROI Calculator

Built from 160+Ā COMPLETED PROJECTS
in the San Francisco Bay Area

Here's What You'll Get:

The Investor ROI Spreadsheet

The same plug-and-play tool I use on every deal to calculate estimated ROI, profit margin, and cash profit. Yellow fields for your inputs, blue fields locked with formulas that do the math for you. Just enter your numbers, the spreadsheet tells you if the deal works.

Video Walkthrough: A Real Deal Analysis

Watch me analyze an actual property from start to finish. I'll show you exactly how I pull comps, determine ARV conservatively, factor in construction and holding costs, and arrive at a clear go/no-go decision. This isn't theory, it's my actual process on a live deal.

The Comparable Sales Framework

Learn how I evaluate comps beyond just price per square foot. I'll show you what details matter (landscaping, layout, days on market, price drops) and how to read the signals that tell you what buyers in that neighborhood actually want.

Here's What You'll Get:

The Investor ROI Spreadsheet

The same plug-and-play tool I use on every deal to calculate estimated ROI, profit margin, and cash profit. Yellow fields for your inputs, blue fields locked with formulas that do the math for you. Just enter your numbers, the spreadsheet tells you if the deal works.

Video Walkthrough: A Real Deal Analysis

Watch me analyze an actual property from start to finish. I'll show you exactly how I pull comps, determine ARV conservatively, factor in construction and holding costs, and arrive at a clear go/no-go decision. This isn't theory, it's my actual process on a live deal.

The Comparable Sales Framework

Learn how I evaluate comps beyond just price per square foot. I'll show you what details matter (landscaping, layout, days on market, price drops) and how to read the signals that tell you what buyers in that neighborhood actually want.

The Math Most Flippers Never Do

Here's what I see constantly: investors who find a deal, get excited, and jump in without running the real numbers. They estimate high on ARV because they want the deal to work. They underestimate holding costs. They forget about closing costs eating into profit.


Then three months later, that "profit" has evaporatedā€”or worse, is a loss.


If you know your numbers, you know your business. That's why I created this free tool and walkthrough, so you can see exactly how to evaluate any deal before you risk your capital.

Inside, You'll Discover:

How to calculate your true all-in costs

Including the holding costs, closing costs, and hard money expenses most new flippers forget to factor in

The exact moment I know a deal is worth pursuing

Watch me run the numbers on a real property and explain my go/no-go decision in real time

The conservative approach to ARV

Why I always project low and how that protects you when the market shifts

How to present your analysis to lenders

This level of due diligence shows them you're serious, and underwriting loves to see it

What comp details actually matter

It's not just square footage and bed count. I'll show you how days on market, price drops, and even landscaping choices reveal what buyers in that area will pay

Inside, You'll Discover:

  • checkmark How to calculate your true all-in costsā€”including the holding costs, closing costs, and hard money expenses most new flippers forget to factor in
  • checkmark The conservative approach to ARVā€”why I always project low and how that protects you when the market shifts
  • checkmark What comp details actually matterā€”it's not just square footage and bed count. I'll show you how days on market, price drops, and even landscaping choices reveal what buyers in that area will pay
  • checkmark The exact moment I know a deal is worth pursuingā€”watch me run the numbers on a real property and explain my go/no-go decision in real time
  • checkmark How to present your analysis to lendersā€”this level of due diligence shows them you're serious, and underwriting loves to see it

Ā 

"My favorite was examples

of how to save hundreds of thousands of dollars on materials per project."

"It's refreshing to hear from an investor who has worn 'all the hats':

Loan officer, broker/agent, wholesaler, flipper."

Ready to Analyze Deals Like a Pro?

Stop guessing whether a deal will work. Get the same spreadsheet and process behind 160+ successful projectsā€”and know your numbers before you commit.

Get My Free ROI Calculator

Instant access. No credit card required.

About Diana George

Diana George is the founder of Diana George Academy and principal of DG Design Group Builders. She's flipped 80+ homes personally, consulted on 160+ projects in the San Francisco Bay Area, and has been featured in WSJ, Forbes, BBC, HGTV, and Architectural Digest. Unlike retired "gurus," Diana still actively consults on deals, her income comes from doing this work, not just teaching it.

Ā 

"My favorite was examples

of how to save hundreds of thousands of dollars on materials per project."

"It's refreshing to hear from an investor who has worn 'all the hats':

Loan officer, broker/agent, wholesaler, flipper."

Ready to Analyze Deals Like a Pro?

Stop guessing whether a deal will work. Get the same spreadsheet and process behind 160+ successful projectsā€”and know your numbers before you commit.

Get My Free ROI Calculator

Instant access. No credit card required.

About Diana George

Diana George is the founder of Diana George Academy and principal of DG Design Group Builders. She's flipped 80+ homes personally, consulted on 160+ projects in the San Francisco Bay Area, and has been featured in WSJ, Forbes, BBC, HGTV, and Architectural Digest. Unlike retired "gurus," Diana still actively consults on deals, her income comes from doing this work, not just teaching it.

Earnings Disclaimer:

The information shared is based on my personal and professional experience in flipping homes, redeveloping properties, managing new construction projects, and owning a Design-Build company. While my goal is to provide you with valuable tools, insights, and strategies to support your success, I make no guarantees of specific results, income levels, or business outcomes.

Real estate, flipping houses, and construction involve risk, and success depends on many factors including your individual effort, decision-making, financial management, market conditions, management style, and several other variables beyond my control. By participating in this program, you acknowledge and agree that I am not liable for any losses, setbacks, or unmet expectations, financial or otherwise.

This is intended for educational purposes only and does not constitute legal, financial, or professional advice.